Meanwhile, in still-pretty-damn impressive Yellow Pencil news, there were 59 winners out of the 151 nominations. TBWAChiat Day won three Yellow Pencils in the "TV & Cinema Advertising" category for the overall Skittles TV campaign, Skittles' "Beard" spot and the Combos "Man Mom" campaign spots. Nintendo also nabbed three of the yellow-hued writing devices in the "Gaming" category, for work including "Wii Sports" and "Dr. Kawashima's Brain Training: How Old is Your Brain?". Meanwhile, on the information superhighway, Devilfish dominated the "Viral" category with two Yellow Pencil wins for Sky One's "Come Home to the Simpsons." In websites, Tribal DDB/New York won a Yellow Pencil for its Shave Everywhere site for Philips' Norelco Bodygroom shaver, Mekanism won a "Writing" Yellow Pencil for its Clearification site for Microsoft featuring the vocal and writing stylings of Dmitri Martin.
While D&AD president Tony Davidson said it wasn't "a classic year" he was quick to point out the continual emergence of great work for that interweb the kids keep talking about, calling Nike Plus, "a totally integrated consumer experience that redefines the running industry."
For more information and a complete list of categories and winners, visit the D&AD online.