AICE Honors 2010 Show Winners

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Last night at Chicago's Field Museum, the Association of Independent Creative Editors announced the winners of its 2010 annual AICE awards. Outside Edit + Design came away with the most awards of the night. Outside editor Jeff Ferruzzo claimed two of those in the Comedy and National campaign categories for his work on Dos Equis. Fellow Outside talent Jacques Levet took home the Design award for his work on Jaguar, while Scott Gibney earned the nod in the Spec category for Doritos.

Toronto-based Rooster Post Production also had a strong showing. Editor Jason Grebskin took the New/Emerging/Alternative Media and Best of Toronto nods for Mini, while fellow Rooster Dave DeCarlo earned the Music Video award for his editing on Julian Plenti's "Games for Days" clip.

Check out the other category winners below. Check out the AICE site for regional winners and to view all the spots.


Jeff Ferruzzo, Outside Edit + Design
Dos Equis: "Treasure Chest" :30
Agency: Euro RSCG


Jacques Levet, Outside Edit + Design
Jaguar: "XF/XK" :90
Assistant Matt Jacob
Agency: Euro RSCG


Chris Franklin, Big Sky Editorial
Progresso: Soup
"Mixed Signals" :60
Assistant: Chet Hirsch
Agency: Saatchi & Saatchi


Mark Morton, School
Pfizer: "Breathe" 1:08
Assistant: Jackie Roda
Agency: Zig


Andrea MacArthur, Peep Show
Pepsi "Pass" :60
Assistant: Healy Snow
Agency: TBWA/Chiat/Day, L.A.

Music Video

Dave De Carlo, Rooster Post Production
Julian Plenti (AKA Interpol's Paul Banks) "Games for Days" 3:10
Assistant: Thomas Hollis
Agency: Metador Records (NYC)

National Campaign

Jeff Ferruzzo, Outside Edit + Design
Dos Equis "Jai Alai" :30,"Treasure Chest" :30,"Self Defense" :15
Assistant: Erik Emond
Agency: Euro RSCG

New/Emerging/Alternative Media

Jason Grebski, Rooster Post Production
Mini: "Hands" :45
Assistant: Ben Lougheed
Agency: TAXI2

Public Service

Antti Kulmala, Relish
Environmental Defence: Mothers Against Climate Change "Demonstration" 1:24
Assistant: Ashley Monaghan
Agency: Zig

Spec Spot

Scott Gibney, Outside Edit + Design
Doritos "Dave / Snack Strong" :30
Assistant: Travis Moore
Production Company: NOLA Pictures


Kelly Vander Linda, Collective
Washington's Lottery "Dog" :60
Assistant: Chris Ophoven
Agency: Cole & Weber

Under $50,000

Alison Gordon, Relish
Pucker Up Lemonade "Sally" :40
Assistant: Shiv Harrilal
Agency: Nat and Lou

Visual Effects

Maury Loeb, P.S. 260
Starz!: Crash "Crash" :30
Assistant: Jenna Warnecke
Agency: Kirshenbaum Bond Senecal & Partners, N.Y.

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