Production company MJZ stole the show at the Association of Independent Commercial Producers 19th Annual Awards event last night at the Museum of Modern Art in New York. The production company earned a dozen honors, including four for the Rupert Sanders-directed Xbox Halo 3 ODST The Life, created out of T.A.G., San Francisco and honored for production, cinematography, editorial and visual effects. Triple accolades, in advertising excellence, humor and performance/dialogue also went to the Tom Kuntz-directed Old Spice The Man Your Man Can Smell Like, created out of Wieden + Kennedy, Portland.
Other awards went to the shop's work for Absolut and TBWA/Chiat/Day, New York(the Sanders-helmed Anthem and Spike Jonze's I'm Here trailer), Barclay's Fake, directed by Nicolai Fuglsig, Snickers Road Trip, helmed by Craig Gillespie, and the Kuntz-directed Replacement for Fruit by the Foot.
Biscuit Filmworks and @radical.media followed with five awards each. The former took three AICP Next nods for the Noam Murro-directed HBO Imagine integrated effort, via BBDO New York, as well as two awards for the Jameson Whiskey Irish Barrel spot, also shot by Murro.
@radical.media earned three honors for Dos Equis "Treasure Chest" and "Jai Alai," the spec spot Laura Ashley "Sasha" and Toohey's Extra Dry 6 Beers of Separation, which was honored in the Next Product Integration Category.
Anonymous Content and Smuggler earned four awards each. Anonymous' celebrated efforts were the Cary Fukunaga-directed Levi's America, in the visual style, cinematography and editorial category, and the Garth Davis-directed U.S. Cellular Shadow Puppets spot, honored for production.
Smuggler took three awards for the Brian Beletic-directed "Human Chain" for Nike, honored for visual style, production and editorial, and for Nike "The Light," honored in the low budget category and directed by Jaron Albertin.
Me So Hungry
As for the event itself, the crowd once again came out decked its finest threads, with drinks in hand but wanting for a little more. Perhaps the biggest question on everybody's lips last night was "Where's the food?" with the full dinner buffet seen at previous celebrations curiously absent from this year's event. According to the AICP's press representative Kristin Wilcha, "we listened to people who had said in the past that they didn't like to sit down, so we challenged our caterer to have the same amount of food, but all passed and finger, one or two-bite items—this also enabled us to have the 'cooler vibe lounge' set up rather than stodgy tables and table clothes. Clearly this didn't work as planned, and we are doing a debrief with our caterer—the food aspect for us was not a cost savings item, and we are truly appalled."
To view all the show winners go to AICP.com.