The Association of Independent Commercial Producers (AICP) today revealed the winners of its Next Awards, which "honor multidimensional brand promotions in the moving image." Hosted by Goodby, Silverstein & Partners partner/creative director Jamie Barrett, the show also included Audience Choice awards which were selected at the ceremony and announced in real-time.
In the Viral/Web Film category, winners were "Get It On
" for Durex, directed by Superfad's Robert Ruggan for Fitgerald & CO; Diesel's "SFW XXX
" directed by Keith Schofield for The Viral Factory; and "Polar Bears
" for Environmental Defense Fund and Ad Council, directed by Tim Godsall of Biscuit Filmworks for Ogilvy New York. The latter also took the Audience Choice nod for the category.