AICP Says "Hello Tomorrow"

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Adidas 'Hello Tomorrow'
Adidas 'Hello Tomorrow'
The Association of Independent Commercial Producers inducted its honorees into the Museum of Modern Art with its 15th annual show last night in New York. Spike Jonze's "Hello Tomorrow" for adidas took the most awards of any spot, with four citations including Visual Style, VFX, Original Music and Advertising Excellence. The most awarded production company was MJZ, which took nine honors on the strength of "Hello Tomorrow" and Heineken's "Disturbance," directed by Dante Ariola. MJZ's Jonze and Noam Murro of Biscuit Filmworks tied for Most Honored Director with four awards each. This was the first year that the AICP Show was open to commercials produced for media other than television and cinema. Three spots garnered kudos in the Nontraditional category: Sega's "Swim Meet" and "Class," directed by Tommy Means of Mekanism, and Brawny's "Thinking About You," from Omaha Pictures' Zach Math.
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