Four spots were distinguished by being honored in three separate categories. "Freestyle," the Nike tour de force directed by HSI's Paul Hunter for agency Wieden & Kennedy, was honored in the categories of advertising excellence, editing and sound design. "Orbit," a technically challenging spot for Land Rover, directed by Plum Productions' Eric Saarinen for agency GSD&M, was honored in the areas of production, production design and visual effects. "Tourists," a man-on-the-street spot from Hungry Man director Bryan Buckley and BBDO CD Gerry Graf for Citizens Against Terrorism, was recognized in the categories of PSA, dialogue and performance. A series of Bud spots from Hungry Man director Allen Coulter, meanwhile, were honored in the categories of dialogue, performance and advertising excellence in a campaign. All told, the work of 36 production companies made the final cut, with six honors each going to Radical Media, Anonymous Content, HSI and Hungry Man. Wieden & Kennedy led all agencies with nine honors, six of them for Nike, the advertiser that earned the most honors.