Al Kelly Joins StrawberryFrog Amsterdam

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After 11 years at Goodby Silverstein & Partners, Group Creative Director Al Kelly will leave his position at the end of September to join StrawberryFrog Amsterdam as executive creative director. The award-winning creative worked on numerous campaigns for clients like Saturn, Nike and Budweiser, and will oversee creative on StrawberryFrog’s Heineken Global, Diet Coke, Sara Lee, ASICS and Gas Jeans accounts. “I did a lot of growing up at Goodby Silverstein, and it really feels like I’m leaving a family,” says Kelly. “But I’ve been in San Francisco for over 10 years, and I’m ready for some adventure. I liked the idea of helping to build something new and unique--something more entrepeneurial--in a country where drugs are legal. [Laughs] Plus, they’d just won Heineken Global. That always helps.” (RH)
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