Always Viral Ad 'Like a Girl' Cleans Up at Webby Awards

Leo Burnett Toronto Wins Agency of the Year

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The Always viral ad "Like a Girl" has swept the board at this year's Webby Awards, with Leo Burnett Toronto scooping up 11 awards for the campaign as well as the Webbys' Agency of the Year honor.

"Like a Girl" picked up wins including Best Use of Video (Social), Short Form Branded Entertainment (Online Film & Video), Viral Marketing (Interactive Advertising & Media) and Online Commercials (Interactive Advertising & Media).

The winners were announced this morning by the International Academy of Digital Arts & Sciences.

Other multiple award winners included British Airways' Magic of Flying interactive billboards by OgilvyOne, which picked up awards including Best Use of Data Driven Media, and HBO's Awkward Family Viewing campaign by SS+K which won awards including Best Copywriting. American Greetings' World's Toughest Job by Mullen won two awards for Branded Content.

Agencies also honored included Droga5 for Unicef's Tap Project game, R/GA for Beats Electronics' The Game Before the Game and DDB Dusseldorf for Bic's Universal Typeface.

"This year's most winning campaigns are not only selling products, but taking stands for real issues that are important to their customers," said David-Michel Davies, executive director of The Webby Awards, in a statement. "Whether its #LikeaGirl, or World's Toughest Job, we're proud to recognize work that engage with internet culture in such moving and effective ways."

The presentation ceremony for the Webby Awards will take place on May 18 at Cipriani Wall Street in New York.