Amalgamated Imagines the World "Before Fuse"

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Fuse "Above Ground Pool"
According to a new campaign for challenger music channel Fuse, things were pretty boring before the network came on the air -- and viewers were left to come up with their own sources of entertainment. And, as you might expect from a collaboration between agency Amalgamated and Smuggler directing team Happy, these diversions were a little odd.

In one spot, suburbanites try -- unsuccessfully -- to skateboard in an above ground pool, while in another two guys strap little parachutes to pet rabbits and compete to see who can drop them from the roof with the most accuracy. In a third spot, recreational deep frying plugs the void eventually filled by Fuse.

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