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American Express Looks at "Beautiful Things"

Published on .

Beautiful things?
The soundtrack talks of "Beautiful Things," but the images are anything but in a new American Express cinema spot from Ogilvy & Mather/N.Y. Instead, we see a parade of the gaudy, the kitschy and the just plain unappealing, as captured by Anonymous Content director Mark Romanek. The ironic soundtrack -- which sets up the claim that Blue from American Express is, in fact, a beautiful thing -- is a rearrangement of a tune from the movie musical Doctor Doolittle (with Rex Harrison, not Eddie Murphy) by JSM Music, featuring the soulful warble of Scottish songstress Angela McCluskey. And according to JSM executive producer Marc Algranti, American Express has received so many inquiries about the song that the release of a full-length version is being considered.
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