Joining a multi-discipline Anomaly creative team that includes former W+K CD Mike Byrne, design specialist Andrew Kibble and head of innovation Johnny Vulkan, Ganann says he sees his role as not just a digital ad campaign maker but a conduit for a range of brand ideas. "Digital is an enabler for anything," says Ganann. "It's something (Anomaly) already gets—they just wanted someone who speaks it fluently. I see my role as being an enabler of all sorts of different ideas."
Ganann says he had been an admirer of Anomaly's approach from afar and had met Vulkan last year during an informal visit to the shop. He makes the move to New York at the end of April.
"Sean is a great fit for Anomaly because what drives him is not just developing another website, another touch point for a brand," says Anomaly creative head Mike Byrne. "Rather he's more interested in technologies that operate in the digital space that fuel and extend brand into completely new categories. That was most attractive to us. Sean will head up our Psych Ops group and we are super glad to have him."
Before landing in Australia five years ago, Ganann had been an early adopter of interactive creative in Toronto, helping build the early digital efforts of Ogilvy, Cossette and other agencies in the city.
Ganann's creative highlights over his five years in Australia included the D&AD Pencil-winning "Brandon Donovan" campaign for Virgin Mobile and the launches of Britney Spears' Curious for Elizabeth Arden and Virgin Money through NetX and the Unlearn/Relearn campaign for the Lexus Performance Hybrid through Saatchi.
While NetX specifically and Australia in general have a good record of digital-forward creativity, Ganann says "the market (in the U.S.) is more advanced. I'm excited about the work here in that it seems to be more in line with business objectives. An agency like Anomaly can exist here and be successful because whatever the creative answer is, whether it's an ad or not, it's all focused on business results."