Ari Merkin Heads Back to Crispin to Shore Up Miami Outpost

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Ari Merkin
Ari Merkin

Ari Merkin will rejoin Crispin Porter & Bogusky as executive creative director in a bid to reinvigorate the agency's Miami office. The move comes as Toy, the New York boutique shop Mr. Merkin co-founded five years ago, prepares to close its doors.

Mr. Merkin was wooed back to Crispin by Miles Nadal, chairman-CEO of Toronto-based MDC Partners, which has a majority stake in the agency, and by friend and former colleague at Crispin, Alex Bogusky. The latter has been a vocal proponent of Mr. Merkin's work.

"Alex and I just started talking about it ... he's always been a huge supporter of Toy, and I think it's nice I'll be able to return the favor," said Mr. Merkin. "I've been watching from the sidelines for seven years, and CPB is an agency that knows how to make brands part of the conversation."

The hire gives a needed boost to the creative department in Crispin's Miami location, its original office. The agency's co-chief creative officers, Rob Reilly and Andrew Keller, are now based out of Boulder, Colo., and several top creatives have relocated there as well, making it the agency's biggest outpost.

Read the full story on Merkin's return to Crispin on Adage.com.

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