×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Back in Black

By Published on .

EA Games 'Black'
EA Games 'Black'
Black, the latest action game from Electronic Arts, is a first-person shooting bonanza in which the guns are the heroes, and so no characters appear in the spot from Wieden + Kennedy/Amsterdam directed by Sean Ellis of RSA, just bullet-riddled scenery set to the orchestration of Verdi's La Traviata. An elaborate and expensive state room is turned into Swiss cheese as the camera pans over a piano, columns and several busts. Among the destruction, we see a flat-panel television depicting footage from the game, before everything combusts and fades to black.
In this article:
Most Popular