Bayer has proven himself many times over as an action director with high-octane spectaculars for clients like Nissan and Mountain Dew (including the just-launched "Animated" for the latter, his last out of HSI), but he says the change may give him the opportunity to revisit skills that originally made his reputation. The former painter first broke out as a visualist by shooting the legendary Nirvana "Smells Like Teen Spirit" video as well as moving portraiture for Nike. "Sometimes change might mean doing things I've actually done before but that I just forgot I knew how to do," he reflects.
The move also positions Bayer to pursue his features career, which he's been cultivating over the last few years, with a number of projects in development. "I think this is a perfect place for him to be for that too," says RSA president Jules Daly. "We're also going to aid his film career. Ridley and Tony are fans in terms of helping him make that transition." (Ann-Christine Diaz)