×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BBDO, Three Legged Legs Swing with "Samurai"

Published on .

General Electric - 'Samurai'
General Electric - 'Samurai'
The latest installment of General Electric's Imagination Theater sends a cuddly samurai on a quest to save his life in a short animated by Three Legged Legs. Initially showing on-demand to Time Warner Cable subscribers, "Samurai" is another of the scripts that stemmed from BBDO/New York's creative department-wide brief on imagination. "There's nothing here that's not GE-like," says BBDO chief creative officer David Lubars. "[Imagination Theater] completely comes out of their whole raison d'etre and their whole mission and vision in the line. They have humor in their ads, and it's done in a way that's very classy and kind of big and what an international concern would do." Additional films from BBDO as well as in-house efforts showing GE's scientific advancements are available at the website. Check out Three Legged Legs' site for production stills and drawings of characters from "Samurai."
Most Popular
In this article: