Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BBDO, Three Legged Legs Swing with "Samurai"

Published on .

General Electric - 'Samurai'
General Electric - 'Samurai'
The latest installment of General Electric's Imagination Theater sends a cuddly samurai on a quest to save his life in a short animated by Three Legged Legs. Initially showing on-demand to Time Warner Cable subscribers, "Samurai" is another of the scripts that stemmed from BBDO/New York's creative department-wide brief on imagination. "There's nothing here that's not GE-like," says BBDO chief creative officer David Lubars. "[Imagination Theater] completely comes out of their whole raison d'etre and their whole mission and vision in the line. They have humor in their ads, and it's done in a way that's very classy and kind of big and what an international concern would do." Additional films from BBDO as well as in-house efforts showing GE's scientific advancements are available at the website. Check out Three Legged Legs' site for production stills and drawings of characters from "Samurai."
In this article:
Most Popular