A spot from Graf's latest FedEx campaign.
After working as a copywriter on the Snickers business at BBDO, Graf went to Goodby, Silverstein & Partners to run the E*Trade account in 1997 before returning to BBDO as an ECD in 2000. During his latest tenure at BBDO, Graf oversaw two rounds of the FedEx "Business Legends" campaign, as well as this year's "Relax. It's FedEx" effort. In addition, he created comic campaigns for Red Stripe, Tostitos and Guinness, and contributed to BBDO's celebrated "New York Miracle" effort.