Patti: From BBDO to Y&R.
Patti, who ascended to executive creative director at BBDO in 1993, is best known for his work on Pepsi, which dates back to the days of Madonna's controversial "Like a Prayer" spot. Since then, his group has overseen star-studded brand campaigns from "Have Fun. Be Young" to the current "Joy of Pepsi," featuring celebrities from Shaquille O'Neal to Britney Spears and, of course, Bob Dole. Patti was also involved in the creation of the agency's lauded "New York Miracle" campaign, and most recently oversaw the launch of General Electric's new branding effort.
In a memo released throughout the agency this afternoon, BBDO/New York chairman and chief creative officer Ted Sann wished Patti well. "I have personally enjoyed working with Michael during this time: his contributions to the agency and our clients have been outstanding," Sann wrote. "And I have taken great pride in watching him grow. I hope that you will all join me in wishing him good luck in his next challenge."