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BBDO shows the Rockr in Action

Published on .

Cingular "Alter Ego Girl"
The Faders' song "No Sleep Tonight" is the soundtrack for a new spot from Cingular-- directed by @radical.media's Dave Meyers for BBDO/N.Y.-- that demonstrates how the iTunes-compatible Rockr phone works (we posted Motorola's spot last week--see it here). While walking down the street and using the MP3 player, a girl's reflection does all the dancing until her phone rings, pausing both music and shadow figure. She takes the call and goes back to the music, and her alter-ego resumes the dancing. Another variation of the spot shows a man going berserk to Bent Fabric's song "Jukebox." Additional spots and a game can be found at makemedance.com.

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