BBDO Unleashes New Logo

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Click on the old logo for a before and after comparison.
Yesterday, BBDO unveiled a new corporate logo. In development for more than a year, the new look was created, according to worldwide CEO and chairman Allen Rosenshine, to replace the "staid and stale" look of the agency's old logo (pictured). We just hope the company's more conservative clients won't be spooked by the new logo's radical rejection of serif fonts or its anarchic "vertical" layout. This really took a year?
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