Billy Crystal goes to bat for New York's bid for the 2012 Olympics.
"For the most part, they're pretty accurate," BBH art director Gianfranco Arena says of the parallels. "We did a lot of research to find these strange coincidences." Of course, you've got to let Billy Crystal ad lib a little. For the record, a sandwich at the Carnegie Deli weighs about as much as an Olympic Gold Medal, not -- as Crystal claims -- "exactly the same as Olympic gymnast Olga Korbut."