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Former BBH Chief Creative Roddy Heading to Hal Riney

By Published on .

Kevin Roddy and Kristi Vandenbosch
Kevin Roddy and Kristi Vandenbosch

Kevin Roddy, who left his post as chief creative officer of Publicis Groupe-backed Bartle Bogle Hegarty, New York, last fall, will resurface next week at a smaller agency on the West Coast. Effective April 25, Mr. Roddy is taking over as chairman and chief creative officer at Publicis & Hal Riney, San Francisco.

As part of the move, the local operation of digital network Publicis Modem will now be folded into Hal Riney, a Publicis Worldwide boutique shop, and will report to Mr. Roddy and Hal Riney CEO Kristi VandenBosch. Modem offices elsewhere won't be affected.

Read the full story on Kevin Roddy's move to Hal Riney on Adage.com.

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