BBH/London walked away with the One Show's Best of Show honor last night for the Johnnie Walker short film "The Man Who Walked Around the World" at the One Club's 35th Annual event, held at New York's Lincoln Center.
The six-minute long short film, which also took a Gold Pencil in Branded Content, features Scottish actor Robert Carlyle recounting the brand's history as he walks down a country road, shot in one continuous take. The short was directed by Jamie Rafn, of U.K. production shop HLA.
TBWA/Hunt/Lascaris, Johannesburg had the best agency showing of the night, earning two Golds in Outdoor and Innovative Advertising, both for The Zimbabwean "Trillion Dollar Poster" campaign, which started accumulating top hardware last year, including a Cannes Lions Outdoor Grand Prix. The agency also earned two Silvers and a Bronze pencil.
Other strong campaign winners included the Diesel "Be Stupid" campaign out of Anomaly, New York, which nabbed two Golds, in Outdoor and Collateral. Gatorade "Replay," created out of TBWA/Chiat/Day, L.A. also won two Gold Pencils, for Branded Content and Integrated Branding, continuing a strong circuit performance after earning The Grandy at The Andys last month.
Canal+ "Closet," out of BETC Euro RSCG/Paris, also received two Gold honors, in both TV and Cinema. Pfizer Canada's "Viagra Confessions" campaign created by Taxi, Toronto, was also decorated with a campaign Gold and a single Gold Pencil, for the Antiquing spot.
Among single Gold Pencil winners were Wieden+ Kennedy, Portland's "The Man Your Man Could Smell Like" commercial for Old Spice and Nike's Livestrong Campaign, both out of Wieden + Kennedy, Portland; Lion Nathan/James Boag Pure Waters" out of Publicis Mojo and BBDO, New York's Cube campaign for HBO.
The One Club also awarded a Green Pencil Award to the Berghs School of Communication and Stockholm University in Sweden, for their outstanding environmentally friendly MillionTreesNYC program, which seeks to plant and sustain one million trees across all NYC boroughs over the next decade.
Proctor & Gamble was also named the "Client of the Year," for boundary-pushing work like Old Spice's "The Man Your Man Could Smell Like" and Tampax's "Zack Johnson" campaign.
For the full list of winners, see the OneClub.org.