Although no Gold awards were presented Wednesday night at the D&AD Awards in London, British Design & Art Direction honored work across all categories of design and advertising with a record 53 Silver awards. Leading the way among advertising agencies was Bartle Bogle Hegarty/London, which won a total of seven pencils, including two for its Lion-winning Xbox "Champagne" commercial and three for broadcast work for Audi. Saatchi/London likewise cleaned up with a Lion winner, scoring three yellow pencils with "Cartoon," a much-honored spot for the National Society for the Prevention of Cruelty to Children.
Other campaigns that earned multiple awards include TBWA/London's hilarious "No Nonsense" campaign for John Smith's, DDB/Chicago's "Real Men of Genius" radio campaign, and TBWA/Chiat/Day/San Francisco's series of hockey promos for Fox Sports. Wieden + Kennedy/Portland won two yellow pencils for the Nike spots "Angry Chicken" and "Before," while Publicis & Hal Riney's work for Sprint PCS joined John Smith's and Fox Sports by earning a Silver in the campaign category.