Last night, the 2009 International Andy Awards gave its top prize, the Grandy, to BBH, New York for Warner Brothers' campaign to release Oasis' latest album, "Dig Out Your Soul." In September, the English rock band's Gallagher brothers taught 15 New York City street musicians songs from the upcoming album and then sent them out to perform across the city. The stunt, "Dig Out Your Soul in the Streets," was promoted online, in consumer media and through a NYC & Company documentary. Two street bands involved in the campaign performed at the show (below).
TBWA and BBDO tied for the most awarded network at the show with six honors each. TBWA, China won gold for Adidas Olympics outdoor and CLM BBDO won gold for Alka Seltzer print.
Next up in the network totals is Goodby Silverstein & Partners, Leo Burnett, Saatchi & Saatchi and Y&R with four Andys a piece. In the gold category, Goodby won for Comcast Rabbit, Burnett, Toronto won for the James Ready Share Our Billboard Campaign and Shelter House of Cards and Saatchi, New York won for Crest Bulldozer.
Droga5's Millions campaign for the New York City department of education took home the Andy's public service announcement honor and the innovation award, the show's newest category. The agency also picked up two gold honors for Sarah Silverman's plea for Obama during the election, The Great Schlep.