Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Beware the Adventure Aquarium

Published on .

Adventure Aquarium "Meat Waiver"
Philadelphia's Adventure Aquarium is so real and so scary, visitors have to waive their right to safety just to be allowed in. That's the unusual message in a new campaign for the attraction from local agency Red Tettemer.

In spots directed by Jim Bartolomeo out of Baltimore's Protagonist Films, actors earnestly explain, in humor-laced legalese, that they fully understand the risks.

Most Popular
In this article: