As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
We all know what little white ear buds stand for, and we've seen the marketing push behind Microsoft's Zune, but what about Samsung? This spot highlights the unique feature difference between the Samsung K5 mp3 player and the aforementioned heavyweights–speakers. Director Juan Delcan uses oversized fishbowls to show how isolating earphones can be, and how with the K5's built-in slide-out speakers, users can share their tunes out loud. Not sure how popular it'll make you on the subway, but at least it's lighter on the shoulder than that ghetto blaster you keep hauling around.