Why, in these industry-shifting times, did Blum decide to get back into business? "I think that there's a fundamental thing that hasn't changed, which is that this is a talent-driven industry. The reality is that your talent drives the decisions you make about what you do. Companies will put up a sign—'we're in the branded entertainment business!' So what? It's about whether or not you have an interesting guy who fits the bill."
For now, Blum and Miller are looking to keep it small. "I will probably sign one or two more people, but I'm very happy with the guys I have and I want to feel as good about anybody I sign as I do about them," says Blum. "I don't think we're gonna get all big in a big hurry. That's not what we're trying to achieve."
And the company name—is that some sort of reference to where Blum has been all these years? Not exactly. "We went back and forth with names and it's funny, names find you. We wanted to think of a name that felt like what we were doing, and that name won. It was like Pac-Man. It killed all the other names."
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