Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BMW Breaks Motorcycle Spot Online

Published on .

If there's one company that's determined to tap the web for all its marketing potential, it's BMW. From the BMW Films project (which, as AdAge.com reports today, is slated to take over its own DirecTV channel this fall) to the largely viral launch of the new Mini, BMW of North America has been the leading advocate of the medium as ad vehicle. Now, Merkley Newman Harty is promoting the BMW F650 CS motorcycle on a dedicated website that launched today, complete with an online-only commercial. Titled "The Job," it features a man who finds a job that lets him do what he loves. Click here to view it. Credits to CD Jerry Cronin, art director Cameron Webb, copywriter Mark Loew and director Joel Peissig of Squeak/L.A.
Most Popular
In this article: