If there's one company that's determined to tap the web for all its marketing potential, it's BMW. From the BMW Films project (which, as AdAge.com reports
today, is slated to take over its own DirecTV channel this fall) to the largely viral launch of the new Mini, BMW of North America has been the leading advocate of the medium as ad vehicle. Now, Merkley Newman Harty is promoting the BMW F650 CS motorcycle on a dedicated website
that launched today, complete with an online-only commercial. Titled "The Job," it features a man who finds a job that lets him do what he loves. Click here
to view it. Credits to CD Jerry Cronin, art director Cameron Webb, copywriter Mark Loew and director Joel Peissig of Squeak/L.A.