Bombay Sapphire gin and New York's Margeotes Fertitta & Partners follow in BMW's footsteps in a series of ads breaking on cable this week. The campaign, titled "Sapphire Inspired," features three 60-second short films written and directed by directors Robert Logevall, Victor Robert and Carlton Chase, respectively. Logevall's spot features a gruff, middle aged man of letters, being interviewed by reporters in his loft, whose attentions are directed toward a young woman who blushingly asks him about his "ambitions" while turning around her wedding ring. Victor Robert's entry features a woman's performance in a desert tent, attended by well-dressed crowd oddly equipped with lorgnettes and ear trumpets. Carlton Chase's film, narrated by a woman to her lover, was shot in Tahiti and features a young man who is not accepted on the island because of the way he sees beauty. The branding is subtle, as a Sapphire bottle ghosts in at the end of each spot. "Some clients would ask, why fund films that don't publicize the product?" says Margeotes CD Fritz Westenberger. "But that's shortsighted. You don't have to show people drinking to promote an alcohol brand."