Cultivator: Fighting fire with fire.
The posters were produced by Nashville's famed Hatch Show Print and then individually singed by hand. The billboard, which reads "Consider this your fire alarm Denver" and looks as though it's about to fall off its frame, was donated by Viacom in Denver.
The campaign, which begins running this week, will be distributed via tourist offices at camping desitnations in Colorado and Arizona. Additional credits to CD/art director Chris Beatty and CD/copywriter Tim Abare.