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Brawny Salutes 'The Dukes of Hazzard'

Published on .



Richard and Kyle play Dukes of Hazzard.
It seems like you can't even call yourself a brand anymore without some sort of NASCAR tie-in. In a new sponsorship promo from Fallon/New York, Richard and Kyle Petty make like the Duke boys as they evade a hapless sheriff in their Brawny-branded car, then scrub off the evidence of the chase with the new sensitive yet strong paper towels.

Believe's Brian Aldrich directed, while New York's Tonefarmer supplied the down-home banjo tune.

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