Coming off its One Show awards sweep and recent Virgin Atlantic account win, Crispin Porter + Bogusky has launched a pair of new spots for its most lauded client, Mini. In one spot, "Breeze," a young man enjoys a drive along a desert road, accompanied by his Mini-mnemonic bulldog companion, who travels, as dogs generally do, with its head out the window. The driver is also accompanied by his cat, who also travels, as cats generally don't, with its head out the window.
The unexpected yet happy scene ends with the tag line "Things will never be the same" and the spot flags the Mini's status as 2003 North American Car of the Year. In another spot, "Carbonation," a driver puts the Mini briskly through its paces and then unwisely pops a can of soda inside the car. Both spots were directed by Warren Kushner out of Bedford Falls. The breezy track for "Breeze" was written and performed by Brian Jones and co-written by Lyle Greenfield both of Bang Music. Music for "Carbonation" was written and performed by Steven MacDonald and Anna Waronker. The spots broke on the weekend and will air in many of the big-ticket network season finales and the NBA Playoffs. -Teressa Iezzi
Mini breezes by.