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BREAKING: Cutwater debuts with Ray-Ban
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Chuck McBride's newly christened agency Cutwater has launched its first vessel. In an extended :93 spot for Ray-Ban, HSI's Michael Haussman follows the iconic sunglasses through a black and white the lives of the cool kids who wear them, culminating in the tagline "Never Hide." The spot, shot in Buenos Aires, features Ben Kweller's "Make It Up."