As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Two former Fallon executives, Bruce Bildsten and Michelle Fitzgerald, have launched an agency venture, Brew: A Creative Collaborative, on a platform that utilizes the media and communications planning expertise of Fitzgerald and the wide-ranging creative roots Bildsten grew in his 21-year, highly-lauded tenure at the Minneapolis agency. "What this new media landscape demands is a broader range of thinkers, that's how you arrive at ideas that have never been done before," says Bildsten. "We felt like we could take it to the next level," added Fitzgerald. "What makes our partnership unique is that both of us have a very deep expertise in new and emerging media, and we think that's pretty unique in this marketplace." The duo is working on assignments, to be handled on a project basis, with both agencies and national brands. Moving forward, Bilsten cites a large market of creative free agents as integral in helping Brew and its clients. Says Fitzgerald: "Interactive creative talent is an important part of this. [Currently] they're not brought into this process at the front, at the starting point; we think that has disenfranchised a lot of interactive creatives."