DiLorenzo, whose role is effective from October 17th, will lead the agency's integrated production operations, as well as content development. He most recently served as EVP, executive director of integrated production at BBDO New York, having joined in 2006 as executive director of content. There he helped develop work for HBO, such as the award-winning Voyeur and Imagine campaigns, and integrated content for clients such as AT&T, Federal Express and Starbucks.
Prior to BBDO, DiLorenzo was director of broadcast production at Fallon in Minneapolis and New York, where he executive produced BMW Films' The Hire, the online film series that won the first Cannes Titanium Lion in 2003.
DiLorenzo is the latest in a string of big name hires at McCann since Linus Karlsson came on board last November as McCann N.Y./London Chairman/CCO. Notable Swedish additions followed: DDB Stockholm's Andreas Dahlqvist joined as N.Y. ECD and Farfar founder Matias Palm-Jensen signed on as Chief Innovation Officer, Europe.
DiLorenzo, not a Swede, had previously worked with Karlsson at Fallon, Minneapolis in the late '90s on brands such as Lee Jeans and Brawny. Karlsson said in a statement: "Brian is undoubtedly one of the very best makers of magic in our business, and he is joining a wonderful production team here to lead it towards new, ground-breaking places."