BrightHouse: Delta's New Boutique

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Get a seat before you leave for the airport.
Atlanta-based brand consultancy BrightHouse has unveiled its first broadcast work for Delta Airlines, which pulled its creative account out of Leo Burnett this summer, taking some functions in-house and assigning others to the hometown boutique. Markham Cronin -- an Atlanta native who has worked at Crispin Porter + Bogusky, WestWayne and Carmichel Lynch -- joined BrightHouse in March as chief creative officer, charged with developing the shop's creative and production resources. "BrightHouse traditionally operated more like a consultancy and was engaged at a very high level," Cronin says. "But there was a growing demand from some of our clients to develop some execution capabilities. I came down here to build the internal capabilities of BrightHouse, to make us a company that could not only come up with ideas but see them through to execution."

In what Cronin describes as BrightHouse's "first fresh run" at Delta creative, we see the virtues of printing your own boarding pass when a woman is able, quite literally, to get a seat before she leaves for the airport. The quirky comic spot, which is currently airing in the New York market, was shot by Partizan director Jaume and includes a folky love ballad composed and performed by Santa Monica's Admusic, based on lyrics by Cronin.

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