The title sequence for AMC's new Mad Men
, a series that has hit written all over it — the show was created by Sopranos
exec producer/writer Matthew Weiner, and the critics are basically mad about it — is the work of Hollywood's Imaginary Forces
, which also produced the Mad Men
on-air promo package, based on imagery developed for the open. The titles feature a silhouetted man — presumably tortured lead character Don Draper, CD at 1960s ad agency Sterling Cooper — in a dreamlike free-fall punctuated with advertising images amid a stylized cityscape.