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After pioneering consumer-created advertising with conversegallery.com, Sausalito agency Butler, Shine, Stern and Partners enters the fray with a campaign of their own, directed by Park Pictures' Lance Acord. The spots, which are devoted to "future originals," stick to the lo-fi feel of the consumer-created films with home-video-style montages of children at play, backed by a kicking cover of "Making Our Dreams Come True" -- aka the theme song from Laverne & Shirley -- by Minneapolis music house Hest & Kramer.