Activity is gearing up for Young & Rubicam’s second installment of Dreams
, the agency’s short film collaboration with client Sony that pairs the Cinealta 24p digital camera with prominent commercials directors. Directors slated to shoot for this year’s showcase include Hungry Man’s Bryan Buckley, Biscuit’s Noam Murro, MJZ’s Rocky Morton, The Directors Bureau's Melodie McDaniel, Will Vinton of Will Vinton Studios, @radical.media’s Jeff Darling, Anonymous Content’s David Denneen and Nacho Gayán of Barcelena’s Pirámide. "This year it’s more international," explains Y&R head of production Ken Yagoda of the lineup, which includes three Americans alongside shooters from Australia (Darling and Denneen), England (Morton), Israel (Murro) and Spain (Gayán). "We’re making it for a much more international audience."
Like the inaugural showcase -- which featured contributions from Bob Giraldi, Frank Todaro and Tony Kaye, among others -- Dreams 2003 will be screened in various cities, culminating with a showing at the International Advertising Festival in Cannes. The films -- which will all address the theme of "Joy" in four minutes or less -- are scheduled to be delivered in February.