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Frank Budgen of Gorgeous Enterprises and Anonymous Content bring us another spot for Xbox 360's "Jump In" campaign from McCann Erickson and 72andSunny, following last week's "Jump Rope." In a setting that recalls the gritty urban cityscape of his Grand Prix-winning "Mountain" for Playstation, kids in bear masks have a massive water balloon fight to the tune of the song "Teddy Bear Picnic." Though that may sound sweet, the mounting battle reveals some sly sound design that makes each balloon sound like a semi-automatic, until the childish song is scoring a full-out battle.