Leo Burnett Worldwide announced last week the launch of Made in London by Leo Burnett, a boutique agency that will specialize in lifestyle and fashion brands. The new venture is headed by creative star Joakim Jonason, founder and creative director of DDB Paradiset in Stockholm. Not only is Paradiset the only Swedish agency to win a Grand Prix at Cannes, the agency has won two under Jonason's creative leadership. The shop won the top Press and Poster prize last year for its "Daily African" print campaign for Diesel. In 1997, Paradiset won the film Grand Prix, also for Diesel work.
Made in London opens with three clients: Italian fashion brand Stefanel, Bjorn Borg Underwear and designer J Lindeberg.