Cabral and Cadbury go Gorilla

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Anyone with a tongue and a taste for chocolate knows what delights a Cadbury Dairy Milk bar offers up, just as anyone with two ears and a heart can't help but love the percussion and adult contemporary rock stylings of one Mr. Phil Collins. Now, in the debut spot for Cadbury's biggest ad campaign in recent years, Fallon's Juan Cabral teams these two British sweethearts with a gorilla. The result is chocolate movie magic. According to the agency, the spot's aim is to revive the brand's "Glass and a Half" icon, referring of course to the generous amount of milk used in creating each delicious wonder. Cabral wrote and directed the somewhat marginally chocolate-related spot. The £6.2 million campaign will run throughout the fall and include an outdoor, print, and a digital campaign from Hyper.
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