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California's "Happy Cows" Return

Published on .

CMAB "Race"
Deutsch/L.A. has introduced a new round of ads for the California Milk Advisory Board, continuing the client's long-running "Happy Cows" campaign.

This time around -- in three spots directed by Bob Industries' Chris Hooper -- the cows play a prank on a farmer, try to avoid the shade cast by the single cloud in the sky, and lose interest halfway through a hotly contested foot race.

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