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Candidate Goes Negative -- on Himself

Published on .

As politicians compete to see who can look the least political, it was only a matter of time before a candidate declared his own incompentence as a way of winning votes. But who knew the result would be so funny?

Earlier this month, Bob Coleman -- a Republican candidate for attorney general in Illinois -- and Chicago boutique Zechman Creative unveiled a trio of ads that show the candidate bumbling through the political sphere. In one, he gives a rousing, Citizen Kane-style stump speech before the camera pulls back and we see that his audience consists of a lone little girl. In another, Coleman runs into translation problems while attempting to court Polish voters. In the third (above), he tries to get his message across while juggling a series of howling babies. As the tagline says, Coleman is "A great lawyer. Not a great politician."

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