The Grey New York spot, directed by MJZ's Nicolai Fuglsig, aired in November and pays homage to the will-do-anything attitude of real photographers. Set to a cover of "Beautiful Dreamer" by Rachel Fannan of Only You, it features a series of shots that see photographers going to great lengths to get the perfect shot, from breaking a dish because it was in your way, to rolling down a steep hill alongside a burning tire.
Other industry winners included Passion Pictures, which was named in the Outstanding Documentary Or Nonfiction Special award for HBO's "Manhunt: The Inside Story Of The Hunt For Bin Laden". Sloane Klevin of Union Editorial won the award for Outstanding Picture Editing For Nonfiction Programming for HBO documentary Mea Maxima Culpa: Silence In The House Of God.
HBO was the big winner of the night, swiping eight Emmys with the Liberace biopic Behind the Candelabra.