Carlsberg Assembles Best Pub Team Ever

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Carlsberg 'Old Lions'
Carlsberg 'Old Lions'
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American viewers might scratch their heads watching middle-aged men kicking ass at amateur soccer in a three-minute spot for Carlsberg from Saatchi & Saatchi/London and Gorgeous director Chris Palmer. But ask a Brit if they've seen it, and it's likely that they've already been passed the wildly viral clip, dubbed "The Old Lion" after the pub in which the players celebrate their victory. Those scrappy players are superstar English football heroes, including captain Jack Charlton (driving the van), manager Sir Bobby Robson, goalie Peter Shilton, Des Walker, Bryan Robson, Stuart Pearce (answering his phone during a pep talk), Chris Waddle (teased by the driver while trying to get in the van), Peter Beardsley (riding a bicycle), Peter Reid, Terry Butcher and Alan Ball (sniffing his socks). It's part of Carlsberg's World Cup push, in which the brewer draws the conclusion that if Carlsberg had a pub team, it would probably be the best one in the world. After all their tag is, "Probably the best lager in the world."
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