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Carmichael Lynch Rolls Out Porsche Campaign

Published on .



Porsche: Keeping highways beautiful.
On Sunday, Minneapolis agency Carmichael Lynch will break a new campaign for Porsche. The effort includes print executions set to break in October's issues and two spots, directed by Gary McKendry of Go Film.

In one spot, "Wrapper," we see three motorists out for a drive in the 911 Carrera Cabriolet, the 911 Targa and the 911 Carrera 4S. A discarded piece of paper swirls past the cars until it is plucked out of the air by the last driver, a setup for the line: "Keep our highways beautiful. The 911 Carrera." In a second spot, a couple escape boring business meetings to take a ride in the new Boxster, which the commercial dubs "the perfect getaway car."

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