Miller Light: Bad and ugly?
Advertising Women of New York (AWNY) presented its sixth annual Good Bad & Ugly Awards in Manhattan last night, singling out some of the best and worst depictions of women in advertising campaigns. On the ugly front, the winner of the Grand Ugly for television went to Miller Lite's "Catfight" ad from Ogilvy & Mather/New York, the odds-on favorite going into the event. But Miller wasn't entirely alone. Bud Light and Coors Light both earned Ugly awards for ads that ran in this year's Super Bowl. Coors Light got the dart for its rehash of the infamous "Twins" spot from FCB/Chicago, while Anheuser-Busch took the heat for "Worst Nightmare," a commercial from Toronto's Downtown Partners DDB in which a man is warned to check out his girlfriend's mother. Of the latter, acerbic host -- and former Wheat Thins spokesperson -- Sandy Duncan observed, "Not only was it tasteless, it was badly done."
On the print side, the Grand Ugly went to a German ad for Media Markt featuring a scantily clad model with three breasts. Other advertisers singled out for scorn included videogame BMX XXX, Tosca Extra Virgin Olive Oil, Sirius Satellite Radio, Uniden, Michael Kors, Adia, Midas and Lynx.
Good Awards on the other hand, were awarded to Reebok, AXA Financial, Oxygen, GMC, Mass Mutual, Curves, Oil of Olay, Cosmo!Girl, Phoenix Wealth Management, the Gap, Master Card, Michelob, the Girl Scouts and Eileen Fisher. Special "They Get It" awards were presented to More magazine and fitness chain Curves for demonstrating "true insight into marketing to women."