Charlotte Bobcats "Airport"
It's unclear, however, how long the slapstick campaign -- directed by a team known as Mortimer Jones via Charlotte's Boulevard Films -- will last following last week's near riot at an NBA game between the Detroit Pistons and the Indiana Pacers. "I still think the spots are funny," says agency co-founder David Oakley, who reports that the client is currently reviewing "everything," from advertising to security measures. "But it's just a little bit different environment now. Everything's a little more sensitive than it was."
As for working with such stiff actors, Oakley gives the thumbs up to cardboard Kobe Bryant, which gets taken out for a little water-skiing. Oakley says that although he only expected the cutout to stay upright for a few seconds, it managed to stay up behind the boat for several minutes. "He skied much further than I ever would have," Oakley confesses.