New York's Chelsea Pictures and Campfire, its affiliate founded in 2004, will diverge, splitting up common ownership and management. Steve Wax, who founded Chelsea in 1987 and led the effort to launch Campfire, will own and operate the offshoot while Allison Amon and Lisa Mehling control Chelsea. Mike Monello and Gregg Hale, producers of The Blair Witch Project
join Wax at Campfire. Campfire is known for its work on Sega's Beta-7 project as well as Audi's The Art of the Heist, While Chelsea has a roster of 21 directors, including its luscious@chelsea and features/tv divisions.